At Don Q, our Heritage shows up at the Destilería Serrallés every single day.
Our company legacy is a living force that drives our constant quest to perfect the art of distillation. It is the collective wisdom passed down through six generations of the Serrallés family in over 149 years of crafting rum.
Our commitment to the people and techniques that define Don Q have made us the #1 rum in the Land of Rum: Puerto Rico. Now available in the US, we’re confident you’ll enjoy our steadfast devotion to the excellence of Don Q.
Visionaries and Innovators
Don Juan vastly expanded the family sugarcane business and founded the Serrallés Rum tradition. Using a pot still he imported from France, he produced the first casks of rum sold under the Serrallés name. He also founded the town of Mercedita, named for his wife, Mercedes. Don Juan laid the foundation for not only the Serrallés legacy, but for Puerto Rico becoming the world leader in rum production.
The current President and CEO of Destilería Serrallés, Felix Serrallés has used his tenure to consolidate and expand the family business through significant investment and modernization. Under his guidance, Don Q has returned to the US after a decades-long hiatus, expanded its range of products, and has adopted environment-friendly production methods.