Don Q Rums

SORRY! THE CONTEST ENDED ON MARCH 21 AND YOU CAN NO LONGER WIN ANY PRIZES.

1. NO ALCOHOL BEVERAGE PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Internet access is required to enter. Open to legal residents of 47 of the 48 contiguous United States (excluding CA) and the District of Columbia, aged 21 or older at time of entry. Void in AK, CA, HI, and where prohibited or restricted by law. AK, CA and HI residents may play the Challenge but are not eligible to win prizes. Persons in any of the following categories are not eligible to participate or win a prize: (a) persons who, since September 1, 2010, were or are employees or agents of Serralles, U.S.A., ("Sponsor"), its parent companies, affiliates, or subsidiaries; (b) suppliers, distributors and retailers of alcohol-beverage products; (c) individuals or entities engaged in the development of, the production or distribution of materials for, or the implementation or fulfillment of this Promotion; or (d) employees of, persons in the immediate family (spouse, siblings, parents, grandparents, or children) of, or persons living in the same household as any person (whether related or not) in any of the preceding categories. Promotion starts at or around 3:00 p.m., Eastern Time ("ET"), on December 8, 2010, and ends at 12:59 p.m., ET, on March 21, 2011 ("Promotion Period"). Finalist Challenges will be released in threes and available in three different timed waves: wave 1 runs between 12/8/10 – 1/10/11; wave 2 runs between 1/4/11 - 2/8/11; and wave 3 runs between 1/31/11 - 3/7/11. Each Finalist Challenge wave will begin at 1:00 p.m. ET on the first day of the wave and end at 10:00 pm on the last day of each wave. The Grand Prize Challenge starts at or around 1:00 p.m. on February 28, 2011 and ends at 12:59p.m. ET on March 21, 2011. All time referenced herein is Eastern Time. Sponsor's clock is the official time-keeping device for this promotion. Proof that you submitted a response or an entry is not proof or evidence that it was received by Sponsor. Only timely entries received by Sponsor may be eligible for the Promotion.

2. HOW TO ENTER. To enter, access and register at www.donq.com ("Web Site") during the Promotion Period and follow the registration instructions to complete the information requested (birth date; name; and e-mail address; and state of residence). For a limited time and at varying intervals throughout the Promotion Period, entrants may find out about and respond to quizzes or a portion of a Challenge, on one of our participating partner websites (buzzfeed.com, foodspotting.com, notcot.com, coolhunting.com, good.is, instructables.com, okcupid.com, gizmodo.com, pitchfork.com), but you must register and play at www.donq.com to be eligible to participate in this Promotion. Once registered, select from an available skill Challenge (Gastronomy, Humor, Mixology, Culture, Humanitarianism, DIY, Romance, Music, Tech) ("Challenge") and provide correct answers to all Challenge-specific questions in each round to proceed to the next more-difficult round within that Challenge. Once submitted, if any answer provided is incorrect, you will have the opportunity to change your answer. Participants who register and enter through Sponsor's website will be informed immediately if their responses are correct. Participants providing any responses through a partner web site must visit and register at www.donq.com to ascertain whether their answers are correct. Only upon successful completion of the three rounds in the selected Challenge will you be provided the opportunity to write an essay (500 characters or less) on a topic relevant to that Challenge (finalist "Entry"). To enter and be considered for the Grand Prize, you must successfully complete ALL nine Challenges (by timely providing correct answers and an eligible essay for each Challenge). Only upon successful completion of all nine Challenges will you be provided the opportunity to compete for the Grand Prize by correctly completing all three rounds of the GP quiz and, only upon successful completion of all questions in the GP quiz, will you be provided an opportunity to write a GP essay (500 characters or less) on "Your understanding of the art of Don Q's rum making process" (GP "Entry"). Only the GP Entry will be judged in selecting the potential Grand Prize winner. Limit one (1) Entry, per person, per Challenge (plus the GP Entry if applicable). Limit one (1) essay per Entry. You may enter the Promotion under one name and one e-mail address only. If you submit more than the stated number of Entries in a Challenge, you may, at the sole discretion of Sponsor, be disqualified from the Promotion. Enter using only an e-mail address subscribed and registered in your name. All Entries must be received by 11:59 p.m., ET, on March 21, 2011.

In the event of a dispute about Entries submitted by multiple individuals using the same e-mail account, Entry will be deemed to have been submitted by the authorized subscriber of the e-mail account used to enter the Promotion at the actual time of Entry. The authorized e-mail-account subscriber is deemed to be the natural person who is assigned an e-mail address by an Internet-access provider, online-service provider, or other organization that is responsible for assigning e-mail addresses or the domain associated with the submitted e-mail address. Multiple entries per person/e-mail address in excess of the stated limit or any use of robotic, repetitive, automatic, programmed, or similar entry methods or agents (including, but not limited to, Promotion-entry services) are prohibited and will void all Entries by that entrant. Entrants assume all risk of lost, late, misdirected, incomplete, or illegible entries. Entries will not be acknowledged or returned and become the property of Sponsor.

3. CONDITIONS OF ENTRY. Each entrant represents and warrants that their Entry and all elements thereof are the original creations of that entrant; have not been copied in whole or in part from a copyrighted or proprietary work belonging to someone else; has not been previously entered in any contest, nor created, displayed, published, or otherwise reproduced publicly or professionally (whether or not for sale); and does not violate the publicity or privacy rights, nor infringe any copyright, trademark, or other proprietary or any other rights of any person or entity.

By submitting an Entry or accepting any prize, entrants understand and agree (and agree to confirm in writing) that Sponsor is granted a world-wide, unlimited, irrevocable royalty-free license in and to all Entry materials in whole or in part (including any copyrights and derivative works and concepts or ideas depicted therein) for a period of five years. The Entry, in whole or in part, may be edited, modified, adapted, published, reproduced, and used commercially by Sponsor for any purpose and in any media whatsoever during the license term, without further compensation or review and will not be returned. Sponsor reserves the right to disqualify and/or remove any Entry in whole or in part for any reason within its sole and absolute discretion if it believes the Entry is not in the spirit of the Promotion or is not compliant herewith, or will have a detrimental impact on Sponsor, this Promotion, or any of Sponsor's products or services. Without limiting the foregoing, noncompliant, inappropriate, unseemly, obscene, offensive, sexually inappropriate, or otherwise unsuitable Entries including without limitation those describing violence, nudity or explicit activity, as determined by the Sponsor (in its sole discretion) will not be considered and will be disqualified. Sponsor reserves the right, at its sole and absolute discretion, to refuse, disqualify, or withdraw any Entry and/or entrants at any time during the Promotion. Without limiting the foregoing, in the event the Entry or any part thereof is found at any time to be ineligible, or to plagiarize or otherwise contain third party property, the Sponsor will disqualify the entrant and, if previously adjudged a winner, will require prize forfeiture and return.

4. SELECTION OF FINALISTS (9) AND GRAND PRIZE ("GP") WINNER (1). FINALIST SELECTION: All eligible finalist Entries in each Challenge will be judged by a panel of judges in accordance with the following equally weighted judging criteria to select one potential Finalist in each Challenge (nine Finalists total): (i) originality, (ii) creativity, and (iii) extent to which the Essay evidences the entrant's skill within that particular Challenge. GP WINNER SELECTION: All eligible GP Entries will be judged in accordance with the following equally weighted judging criteria herein to select one potential Grand Prize winner: (i) originality, (ii) creativity, and (iii) extent to which the Essay evidences the entrant's standing as Master of All Skills. In the event of a tie at any time during the Promotion, the tie will be broken (amongst all tied Entries) by choosing the Entry with the highest score in category (iii). In the event a tie still exists, the tie will be broken (amongst all remaining tied Entries) by choosing the Entry with the highest score in category (ii). This Promotion and all elements thereof will be conducted under the supervision of Sponsor (or its authorized representative) whose decisions are final and binding in all matters pertaining to this Promotion. Entrants agree to be bound by these Complete Official Rules and the decisions of the Sponsor and judge (and their authorized representatives). Prize awards are subject to compliance with these Official Rules and verification. Limit one (1) Finalist prize per person. (GP Winner may also be eligible to receive a Finalist prize.)

5. PRIZES. Finalist Prizes (9), 1 per Challenge: A party for winner and up to 25 guests (all of whom must be 21 or older) at a location TBD near winner's home, OR $1,000 (awarded as a check) at winner's selection. Party consists of food and entertainment up to a maximum value not to exceed $3,000. Approximate Retail Value ("ARV"): up to a maximum value of $3,000. Grand Prize (1): A 3 day/2 night trip ("Trip") for winner and one adult guest (21 or older) to Ponce, Puerto Rico for a guided tour of the Don Q® rum factory to advance their mastery of all skills in the rum making experience. Specific date(s) to be decided in Sponsor's absolute discretion (trip anticipated but not guaranteed to occur sometime between 5/1/11 and 6/1/12). Trip includes round-trip, coach air transportation for winner and guest from a major U.S. commercial airport near winner's home (as determined by Sponsor) to major commercial airport in Puerto Rico; 2 (two) consecutive nights' lodging (standard accommodations, double occupancy, room and tax only) at a hotel ("Hotel") selected by Sponsor; ground transportation to/from airport, Hotel, Don Q factory; and $500 (awarded in the form of a check) to be used towards expenses and which may be used to off-set taxes. Approximate Retail Value (ARV): $5,000. ARV of Grand Prize package may vary, depending on the point of departure. Difference between actual value and ARV will not be awarded. Important Notice: Trip must be taken on dates and times specified by Sponsor. TRIP MUST BE COMPLETED BEFORE JUNE 1, 2012, or else will be forfeited. If Grand Prize winner cannot travel on the dates specified by the Sponsor, that prize will be forfeited in its entirety. All travel arrangements must be made through a travel agent selected by Sponsor. Winner will be responsible for all gratuities, meals, additional ground transportation, excursions, telephone calls and any other incidental costs or expenses not specifically identified in these rules. If any portion of the tour is delayed, postponed, terminated or canceled for any reason, that portion of the prize will not be awarded and winner will still receive the Trip portion of the prize. Specific air carrier(s) and other Trip specifics detailed above are at the sole discretion of the Sponsor or its designee(s). Grand Prize winner must comply with all conditions set forth in these Official Rules or prize will be forfeited in its entirety and an alternate winner may be selected at Sponsor's sole discretion. All travel is subject to availability. Winner and guest must travel together on the same itinerary and travel must originate and end at the same major U.S. commercial airport.

Grand Prize winner will be required to provide valid passport as required by travel authorities at time of travel. Grand Prize winner and guest are responsible for obtaining travel insurance (and all other forms of insurance) at their option and hereby acknowledge that the Released Parties have not and will not obtain or provide travel insurance or any other form of insurance. Lost or stolen airline tickets will not be replaced or exchanged. No changes will be made to travel details once any element(s) of the travel arrangements have been booked. No frequent flier miles will be earned on any element of prize travel. Prize conditions may be added or modified by Sponsor or its designee. The Released Parties are not liable for any expenses incurred as a consequence of flight cancellation or flight delays. Sponsor will not replace any lost or stolen tickets, travel vouchers or certificates. Travel is subject to capacity controls, availability, and certain other restrictions, which may include a Saturday night stay, all of which are subject to change. No stopovers are permitted on tickets issued as the prize; if a stopover occurs, the prize will terminate and full fare will be charged from the stopover point for the remaining trip segment(s), including the return. Once Hotel and flight arrangements have been confirmed, no changes will be allowed except by Sponsor or its designee. An unclaimed and/or unused portion of the Grand Prize package will remain the property of Sponsor or its designee. In no event will more than the stated number of prizes be awarded. Any prizes depicted in promotional materials are for illustrative purposes only and may not be the actual prize awarded. The prize restrictions/conditions stated herein are not all-inclusive and the described above may be subject to additional restrictions/conditions, which may be stated in the Prize Claim Documents (as defined below) and/or other travel documents. In the event any winner or their guests engage in behavior that, as determined by Sponsor (or its designee) in its sole discretion, is obnoxious or threatening, illegal or that is intended to annoy, abuse, threaten or harass any other person, Sponsor reserves the right to terminate the trip, party or other applicable experience early, in whole or in part, and send the winner home with no further compensation.

6. GENERAL CONDITIONS. Potential Finalist winners and Grand Prize winner will be notified by telephone, email and/or mail (in Sponsor's sole discretion) on or within approximately ten (10) working days following the conclusion of judging after the Promotion Period and will be required to complete, have notarized and return an Affidavit of Eligibility, Liability and, where legal, Publicity Release within five (5) business days of notification or else prize will be forfeited. Guests of winners will also be required to complete, have notarized and return Publicity and Liability Releases within the time specified by Sponsor (collectively the "Prize Claim Documents"). In the event a potential winner cannot be personally contacted by Sponsor (or its authorized representative) within the time specified, prize will be forfeited and an alternate potential winner for the applicable prize may (at Sponsor's sole discretion) be selected. In the event of noncompliance, if the winner cannot be reached using the contact information provided on that winner's Entry, or if the prize or prize notification is returned as unclaimed or is undeliverable for whatever reason beyond the control of Sponsor, the prize will be forfeited and an alternate winner may be selected. A potential winner's age (or guest) may be subject to verification by a third-party age-verification service, and failure to receive verification from the third-party age-verification service that the individual is at least 21 years old may result in prize forfeiture. No substitution of the prize will be offered in whole or in part. No prize transfer or assignment will be permitted in whole or in part. No cash/prize substitutions, except the Sponsor reserves the right to substitute a prize of comparable value. All federal, state and local taxes, and any fees and surcharges on prizes are the sole responsibility of prize winner. By participating and accepting the prize, where permitted by law, winners and guests grant to Sponsor (and agrees to confirm that grant in writing) and those acting pursuant to the authority of Sponsor, the right to print, publish, broadcast, and use—worldwide in any media now known or hereafter developed, including, but not limited to, the Internet and World Wide Web—at any time(s), that individual's name, portrait, picture, voice, image, likeness, and biographical information as news or information and for advertising and promotional purposes without additional compensation. limitation or review. The information provided is subject to the Privacy Policy at www.donq.com.

7. RELEASE OF LIABILITY. All entrants agree to hold harmless and release Sponsor, its parent companies, affiliates, subsidiaries, divisions, officers, directors, agents, shareholders and employees and all others associated with the development and execution of the Web Site and Promotion (collectively the "Released Parties") from any and all alleged and/or actual claims, actions, damages, settlements (whether or not litigation is commenced), liabilities, costs and expenses (including but not limited to reasonable attorneys fees) with respect to or in any way arising now or in the future from this Promotion, participation in any Promotion and/or prize-related activity, and/or delivery/misdelivery, acceptance, possession, use, misuse of or inability to use the prize, including, but not limited to, liability for personal injury, bodily injury (including wrongful death or disability), damage to property, or damage or loss of any other kind. Released Parties are not responsible for prize quality or utility. Sponsor is not responsible for any incorrect or inaccurate information, whether caused by Web Site users, by any of the equipment or programming associated with or used in the Promotion, or by any technical or human error that may occur in the processing of submissions in the Promotion. Sponsor assumes no responsibility for any error; omission; interruption; deletion; defect; delay in operation or transmission; communications-line failure; theft, destruction, unauthorized access to, or alteration of entries. Sponsor is not responsible for any problems or technical malfunction of any telephone network or lines; computer online systems, servers, or providers; computer equipment or computer software; or failure of e-mail or Entry on account of technical problems or traffic congestion on the Internet or at any Web site (including the Web Site) or combination thereof, including injury or damage to participant's or to any person's computer related to or resulting from participating in this Promotion or downloading materials from the Web Site. Sponsor is not responsible for user cheating or fraud by any entrants. Any activities intended to disrupt or interfere with the proper play of the Promotion or defraud Sponsor in any way will be prosecuted to the fullest extent of the law. Participants who engage in any of the foregoing activities will be disqualified and will forfeit any prize won. If, for any reason, the Promotion is not capable of running as planned due to, but without limitation, infection by computer virus, worm, or bugs; tampering; unauthorized intervention; fraud; technical failures; or any other causes beyond the control of Sponsor that, in the sole opinion of Sponsor, could corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Promotion, Sponsor reserves the right, at its sole discretion, to cancel, terminate, modify, or suspend the Promotion and determine winner(s) from those Entries submitted prior to any disruption of the Promotion, or otherwise as Sponsor determines fair and equitable. Released Parties shall not be liable to winners or any other person for failure to execute the Promotion or supply the prize or any part thereof, by reason of any act of God, any action(s), regulation(s) order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulation(s), order(s) or request(s) prove(s) to be invalid), equipment failure, terrorist acts, earthquake, war, fire, flood, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, financial collapse, or any similar or dissimilar event beyond their reasonable control. Released Parties shall not be responsible for any cancellations, delays, diversions or substitutions or any act or omissions whatsoever by the air carrier(s), hotel(s), or other transportation companies or any other persons providing any of these services and accommodations to passengers including any results thereof such as changes in services or accommodations necessitated by same. Released Parties shall not be liable for any loss or damage to baggage.

8. DISPUTES. THIS PROMOTION IS GOVERNED BY THE LAWS OF THE UNITED STATES AND THE STATE OF TEXAS, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Promotion, participant agrees that any and all disputes that cannot be resolved between the parties and causes of action arising out of or connected with this Promotion shall be resolved individually, without resort to any form of class action, exclusively before a court located in Irving, Texas, having jurisdiction. Further, in any such dispute, under no circumstances will participant be permitted to obtain awards for, and hereby waives all rights to claim punitive, incidental, or consequential damages, including reasonable attorneys' fees, other than participants' actual out-of-pocket expenses (i.e., costs associated with entering this Promotion), and participant further waives all rights to have damages multiplied or increased.

9. WINNERS LIST. For the name of the winners, send a U.S. self-addressed, stamped envelope to Don Q's "Master of All Skills" Challenge, Winner's List Request, 909 Lake Carolyn Parkway, Suite 1950, Irving, TX 75039, by April 29, 2011. Limit one (1) request per person or per household.

10. PROMOTION SPONSOR. Serralles, U.S.A., 909 Lake Carolyn Parkway, Suite 1950, Irving, TX 75039.